One of the great challenges when leading a group is knowing how to communicate clearly and effectively. Communication is an action, but connection takes a little extra effort. As a leader, you need to communicate the vision and strategy on a regular basis as well as the daily details that keep the organization moving forward.
When we communicate are we noise or are we connecting with people? Leadership expert John Maxwell says in his book Everyone Communicates, Few Connect that people want to know the answer to three questions: do you CARE for me? Can you HELP me? Can I TRUST you? If all three of these are answered with a yes then your vision will more likely be embraced and plans implemented to help fulfill the vision.
In my experience, the first hurdle to overcome is knowing what platform to use to communicate. Here are some options:
- E-mail – great two way communication tool, BUT tone cannot be heard and if too much is said it can get confusing. A former boss once suggested if it takes more than two sentences, pick up the phone.
- Phone – if we are talking about a verbal conversation to work out details this would be second to meeting in person, but some people will not answer the phone and it can be ineffective.
- Texting – this is a great way to communicate quickly, BUT it can be quite cumbersome. Remember just like an e-mail keep it simple so the message is clear.
- Social media – some people can be reached more easily via social media outlets such as Facebook, LinkedIn, Twitter and many other platforms. This can be potentially the best method to not just communicate with others, but connect by various methods of communication.
In order to know what the best method for being heard is, we must first know what we need to communicate. If it is simply information such as setting up a meeting or simple facts all the methods can work. If we want to inspire and connect then we need to keep it simple, but impactful.
No matter the method chosen we need to be consistent in our communication. Share the message enough that people remember the vision, product, us, etc., but not so much we are tuned out. Second, when communicating information we need a reliable method. Technology evolves quickly therefore we may use a new platform, but if neither we nor those we communicate with can rely on it, use something else.
After you have decided on how you are going to communicate ask whether or not that method will connect with those you are trying to reach. If you are trying to communicate beyond facts and inspire then determine the communication method that will best connect with others.
What is your best method of communicating with those you lead? Whatever method you use do those you lead feel connected to you? Do they feel your care, that you want to help, and that they can trust you? If not, how can you grow in this? Keep leading well and connecting well.
